Supporting your business through its next stage of growth.

Helping businesses scale since 2011
When not working, you’ll find me with my four children or attempting my next Hyrox

Communications - Marketing - AI - NED

Growth puts new demands on leadership. The key thing, from my experience, is getting cultural buy-in.

I work alongside owners and leadership teams on strategy, people, sales and operations: the kind of board-level exposure that comes from being trusted inside a business for years. I am flexible and shape the work around what you need.

Where I can help

An overview of where I have experience. Pick one area or combine several.

Communications and marketing

Marketing strategy, content and PR that show people what you do and why it matters. Internal and external communications, social media and award entries, with a plan the team can follow month to month.

Employer branding

Attract and keep the right people. How you talk about working for you, careers pages, recruitment campaigns and content that shows your team and culture, so your name as an employer matches the business you are building.

Vision and direction

Agree where the business is heading over the next ten years, what that looks like in three, and what has to happen in the next twelve months. Written on one page that every manager on every site can explain.

Values and culture

Values workshops and the practical roll-out: building them into recruitment, onboarding, reviews and recognition, plus internal and external communications. Values living and breathing in every decision.

Traction and accountability

Roll out the Traction (EOS) model with a simple operating rhythm: an accountability chart, quarterly priorities with named owners, a weekly scorecard, and a weekly meeting where issues get closed.

Lean processes

Map the full job flow with each department, from quote to install, and find the waste and the quick wins. The key is team buy-in: people naming their frustrations and seeing how things can be done better.

Practical AI

Find where AI can give back hours every week: quotes and proposals, customer updates, scheduling, marketing content and capturing know-how. Usage policies in place and the team trained to use it well.

Non-executive director

An independent voice at the board table. Structured board meetings, challenge on strategy and numbers, follow-through on priorities, and a sounding board as you scale.

MARKETING CONSULTANCY

Your Fractional Marketing Director

Senior marketing leadership without a full-time hire. I work alongside your team as your marketing director for an agreed number of days each month: setting the strategy, running the plan and the people delivering it, and reporting to the board on what is working.

I have worked in communications and marketing since 2011, with SMEs across construction, retail fit-out, timber and joinery, specialist retail and agri-food, north and south of the border.

Talk about marketing support

What that can include

Marketing strategy and an annual plan
Brand positioning and messaging
Employer branding and recruitment marketing
Content, social media and PR
Award entries and funding applications
Export marketing for new markets
Managing agencies, freelancers and in-house staff
Monthly reporting to the board

Ways we can work together

Fractional Marketing Director
Leadership and values workshops
Traction (EOS) roll-out
Lean audits and process mapping
AI implementation and training
Non-executive director roles

About me

I have worked in communications since 2011. My work now centres on three things alongside marketing and communications: leading culture, lean process improvement and practical AI adoption.

I am an InterTradeIreland consultant, delivering the Trade Export programme with SMEs across the island, and I mentor for several councils across marketing, communications and lean.

I’m ready when you are

Every piece of work starts with a 60-minute conversation. No pressure, no obligation.

Emailsuzanna@ifconsulting.co.uk

Mobile07745 040434

LinkedInSuzanna Vallely